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How the “Be True to Yourself” collection is empowering the next-gen of champions
This new decade will define us. It is only natural to reflect on our past and present, and also look toward the future.
It takes a lot of strength, bravery, and wisdom for any of us to achieve the goals we set out for ourselves, and that is no clearer than now as we all head into what could be the new Roaring 20’s.
But beyond any of those qualities, the biggest hallmark for growth and success is staying true to yourself. UNINTERRUPTED knows this better than anyone.
With that said, UNINTERRUPTED, the athlete empowerment brand co-founded by Maverick Carter and Lebron James, is introducing its first private label collection this Monday, Dec. 16 at 8 am.
The “Be True to Yourself” collection reflects the idea that everyone deserves to be empowered, no matter their background or anyone’s preconceptions.
Because we all have the power to be great.
The theme of the apparel collection is set through a collegiate “UNINTERRUPTED acceptance letter,” that welcomes everyone to join the community of “game-changers.”
In the promotional video released on UNINTERRUPTED’s Instagram, Carter and other voices narrate the words in the letter.
“The most important person in overcoming adversity and realizing your greatness is yourself,” says one of the narrators.
The “Be True to Yourself” collection is comprised of a long-sleeve “Circle Logo Mulholland Tee,” retailing for $70; a short-sleeve “Arch Logo Venice Tee,” for $55; a “Summit Fleece Hoody,” for $130; “Circle Summit Fleece Sweatpants,” for $120, and an “Arch Logo Cap,” for $45. All items are available in three colorways.
UNINTERRUPTED was created so that athletes had a platform to showcase their lives and efforts outside of their sport, but while everyone may not be an athlete, we are, still, all dream-chasers.
Everyone has their own specific story, unique journey, and goals they set out for themselves. UNINTERRUPTED reminds us that the only true way to achieve these goals and be our best selves is to lean into who we are.
“Everything you need is within you,” the letter states.
“When you follow your heart, trust your head, and do your own work, you are your own truth. Be true to yourself.”
Check UNINTERRUPTED’s webstore and stay tuned for the drop on Monday, Dec. 16.