How Kaia Gerber started designing for Karl Lagerfield when she was 17-years-old
Former supermodel Cindy Crawford’s daughter Kaia Gerber was born into the spotlight as a star with little effort; at 16, she already embodies a supermodel who’s been on the runway for years.
We know that models like Gigi Hadid and Cara Delevigne are working to design their own capsule collection rather than just wear them, so it’s no shock that Kaia would follow suit at this point in her career.
What is shocking is the lack of experience Kaia had when she started her modeling career. In 2018 she started working with one of the biggest names in fashion history, Karl Lagerfield.
The chief executive officer of Karl’s brand, Pier Paolo Righi, tells VICE,
“When Karl first told us his idea to collaborate with Kaia, we were all excited by the incredible potential and power of bringing their two worlds together. We have been working intensely over the last months with Kaia in L.A. and at our studio in Paris. It was exciting to see her clear vision, passion and engagement, and the collection will definitely inspire many young women.”
WWD recognized the collection as a, “a mix of California cool for day and French sophistication for after dark.”
The publication also compares the collab to Gigi Hadid’s ongoing one with Tommy Hilfiger.
“Lagerfeld is no doubt betting that the collection will have an effect similar to the one Tommy Hilfiger has enjoyed with the launch of his collaboration with Gigi Hadid. When the Tommy x Gigi line debuted as Hilfiger’s first see-now-buy-now show in September 2016, it generated 900 percent increased traffic to tommy.com in the 48 hours following the show.”
Fellow model Kendall Jenner also praised Kaia as a model earlier that year, telling Love Magazine,
“Listen, we’re all trying to get all our work in now before she hits the scene. When that happens, we’ll all go broke!”
We’re hype to see how far Kaia can take it.