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How 13-year-old football phenom Bunchie Young stole the Super Bowl

The Super Bowl is a bit of a national holiday, and for the majority of us that peeped the festivities, we were witness to a very unique commercial starring a young man.

That young man, of course, was 13-year-old athletic sensation Maxwell “Bunchie” Young, a boy who plays football in LA and gained national attention when he broke the age-10 world record for the 100-yard dash with a time of 12.4 seconds.

In the commercial sponsored by the NFL, Bunchie catches a football, spins and dashes past defenders, runs across fields and city streets, through the parade of Mardi Gras and other cities that are the home of iconic NFL teams. Bunchie sprints past NFL legends like Jim Brown and Ray Lewis, and current stars like Aaron Donald and Jalen Ramsey.

“Oowee” Brown remarks upon seeing Young running. “Take it to the house kid.” This phrase is repeated by the other legends and stars in the video.

Finally, in a neat twist, Young finishes his run by emerging through the actual tunnel into the live Super Bowl stadium, much to the delight of the fans.

“It was just so loud,” said Bunchie later. “And the players were looking up to see my Super Bowl commercial and it was really crazy,” he concluded.


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Bunchie may still be a mystery to many, but with each passing year, his talent and gravity becomes more and more evident. Bunchie Young has an undeniably bright future ahead of him, and the NFL put him on full display with their commercial on Super Bowl Sunday.

Young had to make several trips between New Orleans and Chicago for the shoot.

“I couldn’t tell nobody. Everybody and their mom had to sign a (non-disclosure agreement.) It was so secretive. You couldn’t tell nobody,” he said.

Bunchie was named the 2017 Sports Illustrated SportsKid of the Year and garnered attention from colleges across the nation. Still, the young man has to be more concerned with where he is going to high school and passing all of his classes before he worries about college and the NFL.

But Bunchie sees a bright future for himself, and with his tight-knit family backing him, he has all the resources to succeed.

“…really, since I was a little kid, I always wanted to play football, go to the NFL, but who knows?” said Bunchie.