He’s given us classic stoner films, smoked a joint in front of Steven Spielberg at the Oscars and is a pioneer to all functioning potheads everywhere.
Now the 36-year-old The End creator is launching his own marijuana company called Houseplant, further adding to his already illustrious pot-smoking career.
“I’ve been working hard on Houseplant for five years,” Seth said on his Instagram Wednesday.
“I can’t believe we’re actually launching. What a time to be alive.”
Enlisting frequent collaborator, Evan Goldberg – Superbad, Pineapple Express and Sausage Party — Seth decided to start the company in his home country, Canada, and partnered with Ontario-based grower Canopy Growth for production.
The duo, who hail from Vancouver, are using their creativity in this new venture as well, by not only focusing on producing new strains and products but educating users on the different types of strains, how to ingest it, and even how to roll a blunt.
“Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does,” Canopy Growth said a statement Wednesday.
If you went to the Houseplant’s website right now, you’d see how it’s deeply influenced by Rogen and Goldberg’s sense of humor. There are even three 80s-like videos that teach you about marijuana and the company’s branding.
“Houseplant is a passion we’ve brought to life through drive and dedication. Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis,” Rogen said in the statement.
“We are so proud to be launching in Canada, our home. After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way,” Goldberg added.
Seth Rogen and Evan Goldberg are only the latest celebrities to put their money on the booming marijuana business. In fact, even though the company has been in the workings for five years, they’re lowkey late.
The View’s Whoppie launched medical-marijuana products targeted at menstrual cramps in 2016, rappers’ Wiz Khalifa and Curren$y each have their own legit strain and former NBA star Al Harrington is a marijuana entrepreneur with over $3.5 million invested in grow houses, farms, and facilities across California, Oregon, Michigan, and Jamaica.
As marijuana continues to lax in local governments across the country and as the industry continues to boom, you’re going to start seeing a lot more business-minded individuals make that plunge.
This year alone Seth Rogen is the voice of Pumbaa in the upcoming Lion King remake, starring in a movie called Long Shot and debuted another movie called Good Boys at SXSW.
Still, I think it’s safe to say all of that takes a seat behind his marijuana venture.
The first strain of cannabis from their company is called Houseplant Sativa and will be available in early April through regulated retailers and online in British Columbia according to the site.
They will also be launching other strains which include the Houseplant Hybrid and Houseplant Indica, as well as soft gels and pre-rolled joints, will follow later in the year.