clothing line by Justin Moreno September 29, 2017
There’s never been a better comeback story than Gucci Mane’s. He was pretty successful before going to jail but he’s been another level since he got out.
Since being released from jail back in 2016 Gucci has managed to finesse every bag presented to him. He’s released 8 projects, an autobiography, a #1 song with Rae Sremmurd, defeated addiction, and is now unveiling his new streetwear brand.
Delantic, named after Gucci’s middle name, is releasing its first run of shirts in a series titled ‘Fan-Fiction.’ The shirts feature designs from Gucci wearing his ankle bracelet in some Jays to the East Atlanta Santa draped in a white fur coat.
The brand is a collaboration between Todd Moscowitz (Co-Founder of 300 Ent), retail executive Austin Rosen, and Hot 97’s Miss Info. While these other rappers sleep, Guwop be working! The collection features four t-shirts designed by Peter and Patty Chung, who formerly worked with Nike, Supreme, and Stüssy.
Delantic’s look-book is full of pictures from the Day and Night and Meadows Festivals. The models are all young artists who Gucci Mane fucks with like Lil Wop and Lil Xan. Even Catch Me Outside girl is in the collection… I hope a Gucci ft. Bhad Bhabie doesn’t happen soon.
Since announcing the brand last year, Gucci’s been quiet on the details of his streetwear venture. Now with the release of the line’s first few pieces we can see the direction he’s going. This “Fan-Fiction” series is a creative start to a brand and we hope to see another run of new designs.
With Gucci continuing to diversify his portfolio I’m just waiting for the cooking show. 2016 was a huge year for the Atlanta rapper and it looks like he’s trying to make every year following that 10x better.
Delantic officially drops today, check out the full collection on Delantic.com.