Google’s bottomless pockets are back at it again.
It is no mystery that today’s capitalistic society is run by high revenue generating companies. Facebook, Amazon, and Netflix are examples of a handful of companies that make astronomical amounts of money; they stack their billions like pancakes at IHOB.
They reinvest their profits into emerging assets as any well-oiled company should. However, they’ve also been known to crush any competition in their path simply by creating a rival product with almost limitless funding. Please see SnapChat.
While these companies have been known to be conglomerates, they’ve also paved the way for the evolution of technology. Google has been scheming for years on ways to enter the video game market.
Their patience has paid off as they now have unraveled their plan. Formerly known as, Project Stream, Stadia is Google’s attempt at making waves in a market dominated by PCs, Microsoft’s Xbox, and Sony’s PS4.
Traditionally, video games have required some physical medium to play on. Consoles and PCs are the most popular mediums used today. Stadia is adapting to the current state of technology by streaming video games without any traditional hardware.
All one needs to play video games on Stadia is an internet connection and Google Chrome. Some aficionados have dubbed this as a turning point in the history of gaming.
No longer is there a need for a console and bulky hardware. Connect to the internet via Google Chrome and in an instant, users will be gaming in 4K resolution and 5.1 surround sound streaming at 60 fps.
Right off the bat, Stadia comes out swinging against the heavy-hitters of the video game industry. It’s streaming specs equal that of the PlayStation and Xbox.
It also suits gamers that are on the go with its uber-mobility feature where all a user would need is an internet connection. This feature rivals the Nintendo Switch and mobile games; playing console games on the go is a revolutionary feature and is slowly becoming the industry feature.
Stadia allows users to play anytime, anywhere. Accessibility is the main feature that promoted. Along with physical accessibility, there is also financial accessibility. Stadia’s pricing model comes with two options: Stadia Base and Stadia Pro.
Stadia Base is free, but only provides 1080p resolution and allows the ability to buy games whenever. The Stadia Pro model offers 4K resolution and 5.1 surround sound streaming at 60 fps. Users can buy games whenever, receive free games, and receive discount offers for new releases. All this for $9.99 a month.
With all these positives, there’s bound to be negatives for balance. Google has made this product native to only their platform. That means that Google will own all the main hardware and own all the data associated with a user’s account.
If Google wanted to, they could pressure users into using only their own internet and raise the prices as if they are holding users’ data hostage. A user is essentially sacrificing ownership for lower pricing.
Inconsistency is also a pressing issue for Stadia. The feasibility of holding a stable internet connection while streaming in the highest quality seems skeptical. What happens to in-game lagging if the internet connection is not consistent?
Also, since Google is collecting data, storage space would need to expand and keep pace with user growth. In addition to the skepticism, Stadia does not allow for offline gaming. Internet only.
Stadia is a promising product that could attract a whole new breed of gamers to the industry. Google is reaching deep in their pockets to make this plan a reality.
The hope is that Google stays true to its former corporate code of conduct: Don’t Be Evil.