Everybody Loves Beast Mode: Why Marshawn Lynch is so damn marketable
Marshawn Lynch has a television show.
The Bay Area native and Oakland Raider teamed up with Bleacher Report and Facebook to form No Script, which B/R describes as a ‘show about Marshawn Lynch having a show.’
The concept is completely based around Lynch’s personality. They put the Pro Bowl running back in the craziest situations and just film his reactions. That’s the meat of the show: Beast Mode being Beast Mode. And it’s genius.
Someone at B/R must have had their ears open because the web has literally been begging for this. Because, let’s face it: Marshawn Lynch is incredibly marketable.
Beyond his head-first running style that got him his nickname to his service back to his community, he has an appeal that reaches across a diverse platform.
We all should have seen it coming. Ghost riding the IR cart back when Beast Mode was at Cal should have been an indication of the type of character he was.
But, “I’m just here so I won’t get fined” was my introduction to the personality that is Marshawn Lynch.
The one-liner became his defense mechanism in the face of media leading up to Super Bowl XLIX two years ago after facing up to $50,000 in fines if he did not ‘make himself available’ to the media.
So Marshawn found a loophole.
Lynch stayed at his designated podium for 4 minutes, 51 seconds. At the 4:51 mark, he said “time,” stood up, and walked away from the microphone.
Instantly, I was a fan. Not only because it was defiant and rebellious but because he refused to let his job control every aspect of who he was.
His comfortability in his self is inspiring. The kid had moxie and I wasn’t the only one who thought so.
"I'm here so I won't get fined" I love the answer. Yall can't control everything. 💯✔️💯 @MoneyLynch
— Golden Tate (@ShowtimeTate) January 27, 2015
Ever since that Super Bowl, my eyes were opened. There was much more to this man from Oakland, California with the grill, long locks, and aggressive running style.
What I, and what advertisers apparently, saw was someone able to capture the appeal of regular day people everywhere, a gift that stems from how he handles things with ease and authenticity.
After that Super Bowl — when the Seahawks didn’t give it to him at the one-yard line for the win — Lynch decided to retire. Little did we know that we’d get more Marshawn because of it.
That following February, while joining several pro football players with American Football Without Barriers, videos surfaced of Lynch dancing on a camel and, later, visiting a children’s hospital and hooping with students.
Then, later that September, Lynch appeared on Running Wild with Bear Grylls where Lynch visits the Corsican Mountains in France for two days.
In the episode, Lynch discusses his social welfare work with Grylls and they hunt pig.
That following year in January, Lynch visited Paisley, Scotland. This time the world got to see him doing wheelies and narrowly avoiding buses.
During his Scotland visit, he also spread Skittles cheer in Houston, Scotland ahead of the Super Bowl (in Houston, Texas). He even declared himself a “bagpiper.”
As Lynch became available to the public eye — especially after being so limited at media day — people began to fall in love with the real person they saw.
He had personality, charm, and a way of connecting with people of all walks of life. It’s why he’s so marketable and it’s certainly why Bleacher Report and Facebook did a deal.
Even now that he’s back with his hometown Raiders, who have been struggling (2-4) due to injuries at quarterback, Marshawn still adds his flair, dancing, all while getting hyphy on the sidelines.
In an organization known as the No Fun League, Marshawn is an example of not letting ‘the shield’ weigh you down.
And few know that Lych has been sitting for the National anthem for 11 years and has spoken out in support of Kaepernick.
It’s kinda hard not to fuck with him.
The second episode of No Script dropped on Facebook today. Go check it out and see what other crazy things they have Marshawn do.