Drake drops new song at Louis Vuitton show in Paris, whole thing is sus
Drake has released his first work since his cross-genre ‘playlist’ More Life back in March.
The new track, “Signs” debuted at Louis Vuitton’s Spring-Summer 2018 collection, playing as dudes in LV walked around looking a uncomfortably hot.
Skip ahead to around the 4 minute mark of the video to hear “Signs.”
The song is just a continuation of Drake’s new beach club aesthetic. Honestly, a fashion show is the perfect location for Drake’s recent catalog, which is a weird thing to say about probably the biggest rapper in the game right now.
Obviously the production, courtesy of Noah “40” Shebib, is incredibly on point and Drake sing-raps with some fake Caribbean inflection, it’s annoyingly catchy in the worst possible way.
Louis Vuitton’s style director took to Instagram yesterday to preview “Signs,” writing that Drake, “will be premiering a brand new song inspired by our #louisvuitton #pfwSS18 collection.”
https://www.instagram.com/p/BVmmmodgkWp/
Then Oliver El-Khatib, Drake’s manager and co-founder of OVO Sound, posted the same artwork and announced that he was curating the fashion show’s music.
https://www.instagram.com/p/BVmwwBPBkEn/
The whole deal seems pretty contrived. Dude made a song “inspired” by the Louis Vuitton Spring-Summer collection.
Drake’s whole appeal was his seeming normalcy. He was a rapper/singer that listeners across the globe could fuck with.
At this point he’s like the Amazon of music.
Drake will co-sign an artist just to take their song (where is iLoveMakkonen?) and he’s basically become the biggest vulture in the industry.
Back in October, Earl Sweatshirt took to Twitter criticizing Drake’s vulturedom after the Toronto native posted a video on Instagram set to Kodak Black’s “Skrt.”
drake found kodak black? smh welp
— thebe kgositsile (@earlxsweat) October 25, 2015
@TeesanKomo I feel u but I still feel like drake overall statement isn't "check out this new shit I heard" it's always self serving
— thebe kgositsile (@earlxsweat) October 25, 2015
Earl hits the nail on the head as far as how Drake uses young artists for personal gain.
As a former Drake stan, all of this behavior is disturbing. I mean, I guess dude can’t really be crying anymore over his ex-girlfriend, he’s the most successful rapper under 40 by a very long shot.
Basically, Drake doesn’t really have much else to talk about this point, so he’s getting his inspiration from Louis Vuitton spring-summer men’s lines.