Drake finally released his much anticipated video for “God’s Plan” today.
The OVO founder had been promoting the video over the past month, releasing clips at Miami Senior High School and taking to social media to further tease the video.
The song, beyond its infectious hook and soothing booms, is one of gratitude. He raps about meeting his manager Oliver North and producer 40 — arguably the two greatest contributors to his success — as well as a shoutout to the only woman who has his heart, his mom.
Upon first watching the video, it’s clear that he and Director X wanted to keep that theme, admitting that they gave $996,631.90 of the million dollar video budget away to the Miami community when in he made the video.
As “God’s Plan” plays throughout the entirety of the shoot, you see him give away bundles of cash, award scholarships, and shopping sprees, as well as buy groceries for an entire supermarket unexpectedly. He really did all of that!
— Edgar 🅥 (@TheRealEdgy) February 5, 2018
— Ernesto Rodriguez (@ERodriguez782) February 6, 2018
All of a sudden the year’s biggest single is a lot more than a bop.
“God’s Plan” was the lead single off Drake’s January 19th two-track EP titled Scary Hours and officially marked his return from his brief vacation away from making music. “God’s Plan” was an early and extremely catchy favorite, going on to break Spotify and Apple Music’s single-day streaming records.
Even if you’re not a fan of Drake and you hate the song, there’s absolutely nothing you can say about the lives he changed in Miami that day.