DJ Khaled’s 1-year-old son partners with Air Jordan to launch new collab
On February 15th, 1-year-old Asahd Khaled wobbled down the runway with his parents at the Rookie USA fashion show in Los Angeles to model his new collaboration with Jordan Kids.
Fittingly, the fashion show benefitted WE THE BEST Foundation, DJ Khaled’s charity organization, specifically the Asahd Initiative for underprivileged children.
The son of record producer and label executive DJ Khaled and entrepreneur and artistic manager Nicole Tuck, Asahd Khaled is the definition of “born with a silver spoon in your mouth.”
With a doting, superstar father, 1.8 million followers on Instagram, and connections in all the right places, little Asahd is already making plays that put some lifelong careers to shame.
His collection consists of various T-shirts and hoodies, which feature the iconic Air Jordan Jumpman logo and print such as “Asahd,” “Legend,” and “Born Blessed.” The products are available for purchase online at Kids’ Foot Locker, as well as at the Rookie pop-up shop in downtown L.A.
It seems we can expect more to come (“Another one!”) because several items that have appeared in lookbooks, including the tracksuits that DJ Khaled rocked down the runway, are not yet available.
DJ Khaled is thrilled that his son is working with Air Jordan as its youngest collaborator. In an extravagant sneaker closet tour with Complex (which included Asahd’s own luxurious box of Jordans, Gucci, and more), DJ Khaled said
“I worked almost five years to collaborate with Jordan…I’m part of the Team Jordan family now…always been…but it’s official. You’re gonna see a lot of great things we’re gonna do together.”
When Asahd locked in a deal with footwear and athletic apparel brand, DJ Khaled posted on the We the Best Music Group YouTube channel, expressing his pride and encouraging his son to do the “daddy dance” as they worked with Jordan’s designers.
The collaboration is one more thing to add to Asahd’s hefty baby resume. Even if he’s still unable to articulate full sentences, Asahd is already living up to his name (“lion” in Arabic).
Asahd is listed as an executive producer on the platinum DJ Khaled album Grateful and is featured on the album cover. In a behind-the-scenes video on the production of the “Wild Thoughts” music video, Rihanna herself expressed her adulation for Khaled’s son, “Asahd, you’re a legend already! We’re on your album, buddy!”
DJ Khaled is making sure to position his son as more than just a child star but a mogul to continue his legacy.
Asahd has also appeared on the cover of Paper Magazine and made various appearances at celebrity events; he rocked a matching burgundy tuxedo with his dad at the 2018 Grammy Awards and a matching blue Gucci suit with Gucci Mane at the 2017 BET Awards.
In addition, he had an extraordinary first birthday party in Miami, which included appearances from Diddy and gifts such as a $100k jewel-encrusted watch.
DJ Khaled, who is known for his motivational quotes, is willing to spare no expense to lavish his son with affection and opportunity. Ever since the birth of Asahd on October 23, 2016, the mogul has gushed about fatherhood.
In an interview with Kelly and Ryan (Asahd’s “first interview”), DJ Khaled said that Asahd is “like my best friend, my son, and for me, he’s like a prophet.” At the 2017 BET Awards, he told Entertainment Tonight that his son is his “biggest joy in my life, the realest love…the biggest blessing.”
Asahd is the namesake of Grateful, and DJ Khaled credits his son as one of his “keys” to success. DJ Khaled told Complex that “I got Asahd now. Things is just different. The music was always big. Now it’s bigger.”
The devoted dad also credits Asahd with helping him overcome his twelve-year-long fear of flight in order to ride a jet.
Whether or not the credit and glamor are deserved, Asahd Khaled is riding “through the journey of more success,” “blessed up” by his daddy.