Do you feel your social media account should be more popular? You may lack enough engagement to get on the radar.
Social media engagement increases brand awareness and loyalty, generates word-of-mouth referrals, and opens more opportunities for brands and individuals seeking to make names for themselves online.
Algorithms determine whether you have a higher likelihood of appearing on others’ feeds. But this depends on how much engagement you get—just blasting content in the hopes someone will see won’t work.
That’s why experts advise against purchasing fake followers or hiring bots to give the illusion of a popular profile.
Real people contribute to impactful interactions. Facebook, for example, established “meaningful engagement” as a factor in prioritizing posts on their news feed.
That’s why you need to make posts appeal to other users—and they have standards. Here are four ways to elevate your content so you can invite the right people into your community.
1. Make a Great First Impression
It’s highly likely anyone who visits a social media profile makes an immediate judgment whether that account is worth following.
Think about visible spaces on your profile you keep for granted and treat them with equal care as the rest of your content strategy.
Utilizing your social media bio and committing to a consistent aesthetic can increase your social media followers.
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The bio section of any social media account is where you introduce yourself to your audience. Summarize what they should expect from your posts and hint towards your personality.
Emojis and font styles are great for this—how you use these little visual shorthands to accompany keywords can tell audiences what kind of person you are.
After introducing yourself, make sure you’re memorable. Keep the overall look of your posts consistent.
Scroll through your feed: do these posts look like the same account made them? Developing a signature design philosophy, whether through image style or color scheme, improves brand recognition.
2. Focus on Quality, Not Quantity, Messaging
Social media is all about being seen and heard. But what are the messages you want to spread? Your mission and values are essential in informing your broader social media strategy, and younger generations are taking note.
Generation Z, for example, shies away from inauthentic social media and holds brands to a higher standard, willing to call out businesses they feel are lacking in social responsibility and ethics.
That means each post needs to have a purpose. Telling your brand story will nurture quality social media followers, there to engage with most of your content.
When planning posts, think about your brand’s history, mission, vision, values, and business goals.
3. Appeal to Audience Aesthetic
One of the quickest ways to elevate social media content is to improve its visual design. You should treat both photo and video content with equal care.
When what you post looks good, it lends more credibility and professionalism to your profile. It’s also encouraging your audience, showing you put the right amount of effort into your posts.
Editing visual marketing assets is more straightforward with all the apps available for download.
Any app worth their salt should have features for cropping and resizing, filters and photo adjustment, text additions, and borders.
Instasize, for example, is one such creative toolkit with a variety of features you can play around with to adjust photos to your preference.
4. Collaborate with Like-Minded Creators
Need fresh content and a new perspective?
If you’re low on time but don’t want to compromise the quality of your social media content, consider potential partnerships with social media influencers.
Find your biggest advocates on the social media platforms you’ve chosen and reach out to them if they have a good following.
Influencers promote your brand to their own audience, and posts created by them can direct new engagement to your profile. Remix and repost their collaborative content on your brand’s own Stories through an editor like Made to highlight your partnership.
5. Post with Purpose
Your brand and its resources should be rife with inspiration. Extracting new ideas shouldn’t be a difficult task as long as you understand your brand’s history and purpose.
Translating that into easily digestible messaging accompanied by attractive visuals is key to successful social media marketing.
Sometimes, elevating your social media content starts by going back to the beginning—and making old knowledge and what you already know feel new again.