CGI influencers are flooding social media: Should we be very shook?
When someone says “the robots are taking over” you usually imagine your kitchen appliances turning into military-grade mini machine guns in transformer fashion. Or your security system refusing to let you leave because it has deemed the world too “unsafe” à la Smart House Disney Channel movie.
But what is society’s biggest influence if not the symbols and images it idolizes? That’s what makes these CGI Influencers terrifying.
Who do they say they are
So peep this, Miquela, Bermuda, and Blawko are CGI’d humans with full-fledged influencer level Instagram accounts. Miquela, the most popular of the three is a self-described “musician, change-seeker, and robot with the drip.” She has 1.6 million followers on IG and several singles on Apple Music and Spotify.
Besides the fact that Miquela is a perfect ‘female appearing’ CGI in new-age sex doll form and oozes a culture vulture level branding, the “CGI influencer’s” existence is problematic because she reflects back to an even higher standard of perfection on IG.
Blawko, the only male-appearing CGI, is suspiciously ethnically ambiguous enough to appeal to a (white) mainstream audience. According to the CGI, his full name is Ronald Fucking Blawko.
He’s the male model of the group and his Instagram bio reads “low-life and high-tech in the City of Angels.” He appears as the supreme-loving, drippy love-interest. With little to no personality besides the appearance of relevance to pop culture fashion, he’s a brand’s dream collab. The trio, in general, are constantly securing a bag.
Bermuda identifies as “robot/Unbothered mogul with daddy’s PIN and a flawless highlight.” Her IG is basically a Paris Hilton rip off with all the glitz, glam and irresponsibility of a rich white girl and none of the growth.
Maybe that’s what’s so creepy about Bermuda. You feel like there’s a guy controlling a CGI in the form of a hot blonde, and this “woman” appears as a reckless wealthy girl with none of the potential consequences of a human.
It’s an absolutely dangerous form of human perspective, especially if the marketing agencies take this route; an untouchable and infinitely moldable team of CGI brand ambassadors.
The trio has ongoing feuds and made up stories to keep people interested in them.
In fact, in 2018, Bermuda was a trump supporter who hacked the Instagram of Brazilian-American and then BLM supporter Miquela. Her motive? To get Miquela to come to terms with not being human. I–
According to a Cultured Magazine article, the creator of these CGI influencers is the company Brud. Brud apparently insists that it is a “technology start-up specializing in artificial intelligence and robotics,” despite not having any patents in AI tech or robotics.
Their Instagram bio claims the mission of “building a more tolerant world by leveraging cultural understanding and technology.” Additionally, the company is definitely very concerned with image, because of its consistent refusal to communicate who is in charge of the design of their CGI, or any in-depth explanations of their business model.
However, there is some natural built-in rejection of these CGI ‘robots’ in most of us. It’s called the uncanny valley, where you feel a level of disgust for robots and tech that try to appear human a bit too much.
And there’s plenty of disgust to go around, comments on Miquela and Bermuda’s posts never fail to generate those who find their performance of millennial women behavior disturbing.
Just because you can make something doesn’t mean you should. Black Mirror has warned us time and again not to fuck with creating sentient adjacent beings part of the mainstream.
We need to listen.