Want tickets to see Beyonce and Jay Z in concert for life? All you have to do is go vegan.
Queen B announced the contest to her 123 million Instagram followers, with a post directing fans to a website that outlines the health and environmental benefits of adhering to a plant-based lifestyle.
The Carters are giving away 30 years of tickets of concerts featuring herself and her rapper husband to one very lucky fan and participant.
The Carters made headlines in the new year by writing the introduction to a vegan cookbook called, The Greenprint: Plant-Based Diet, Best Body, Better World. The book was written by Marco Borges, Beyoncé’s personal trainer, and in the intro, The Caters open up about how becoming parents changed their outlook on what they eat. They wrote,
“Having children has changed our lives more than anything else. We used to think of health as a diet–some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible. We all have a responsibility to stand up for our health and the health of the planet…”
Beyoncé and Jay-Z are doubling down on their plea to fans, via their partnership with The Greenprint Project website.
The Carter’s are challenging their dedicated fan-base to incorporate more plant-based meals into their diets by touting the impact going vegan has on the environment and reducing one’s carbon footprint.
It’s an elaborate call to action. But the entry process is pretty straight forward in terms of what is required of fans. Participants simply have to agree to the sweepstakes rules, and provide their full name and email address.
Plus, the contest’s official rules don’t extensively track participants’ adherence to a vegan lifestyle and the challenge guidelines vary.
Here are the options:
All plants. All the time.
Plant-based for breakfast
Plant-based at work
Two plant-based meals a day
Plant-based on weekdays
Nonetheless, the BeeHive is going APESHIT and the response elicited some hilarious Tweets.
holdon…. Beyoncé offering lifetime tickets to all her shows if we win a contest for going vegan? bitch hand me some lettuce.
— ZÉ TAYLOR (@FATHERBONNET) January 31, 2019
Wait…Beyoncé giving out free tickets for life for going vegan?! pic.twitter.com/7CpzxW3nTY
— Raincloud Anderson (@unprECEded) January 31, 2019
— chelseycrabbe (@chelseycrabbe) January 31, 2019
— Caitlyn (@C_Swizzle_13) January 31, 2019
Me eating meat after I entered the contest to win Beyoncé concert tickets for life for being vegan pic.twitter.com/95bFeLQAws
— t (@tayywurrr) January 31, 2019
me forcing myself to go vegan to win those free beyoncé tickets pic.twitter.com/rFOybqOrBo
— alexis (@alexiswellss) January 31, 2019
In all seriousness though, at the same time, a plant-based lifestyle isn’t necessarily accessible to everyone, especially for those who are living in food deserts, wherein nutrition may be more financially accessible in the form of processed food supplied by corner stores, bodegas and/or gas stations.
While some have criticized, the power couple’s endorsement regarding food consumption — given that our relationship with food is highly personalized — The Carter’s alluring incentive for fans to convert to veganism is a way public figures can raise awareness around social and environmental issues.
The contest ends on Apr. 22 and a winner will be selected at random on May 22. Good luck!