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Bronny James joins FaZe Clan. Is he the next big thing in eSports?

FaZe Clan has a famous new member.

15-year-old Bronny James was recently announced as the newest member of the professional eSports organization. He joins fellow athletes JuJu Smith-Schuster, Ben Simmons, and Josh Hart on the virtual games bandwagon.

The move will surely boost James’ online reputation, although it is already quite high. The Sierra Canyon high school star is the son of the NBA’s greatest player and will have his pick of division 1 schools to continue ball.

Since the announcement, James has gained an additional nearly 100,000 Instagram followers and has seen his views on Twitch skyrocket up 855%.

FaZe Clan head of communications Chelsey Northern clarified James’ position within the organization. “He does not have a contract with FaZe Clan… It’s an organic relationship between the talent and Bronny. He is an official member of FaZe, it’s just not a contractual or financial relationship.”


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Love you dad🖤

A post shared by @ bronny on Jun 21, 2020 at 5:48pm PDT

The signing is a symbiotic relationship that will expand FaZe Clan’s athletic profile and will introduce Bronny to an all-new circle of online followers.

Most notably, rapper Logic recently retired from music and began a full-time career with Twitch. The move capitalized on his already large Twitch following and love for video games.

James is currently ranked as the 24th best prospect in ESPN’s 2023 recruiting rankings for high-school basketball players.


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A post shared by @ bronny on Mar 21, 2020 at 6:11pm PDT

Money is clearly not an issue with James, who will likely be able to play collegiate ball free of charge. Furthermore, his forthcoming professional career will be his main priority in the next few years.

The Los Angeles-based FaZe Clan is known for its lavish lifestyle, frat-like personalities, and top expertise within the online gaming community. Hundreds of millions of monthly views and pricey merchandising are just two of the benefits that James will receive in his initiation.

The move once again will help bridge the gap between athlete-fame and gamer-fame. It is a slightly surprising combination that has picked up significant steam in recent years, and will only grow with James’ addition.


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Day ‘n’ Night🌗

A post shared by @ bronny on Sep 3, 2019 at 7:28pm PDT

We look forward to seeing James expand his online profile with FaZe Clan. A few years from now, we will be tuning in to his professional draft selection.