Pharrell’s iconic Billionaire Boys Club is always delivering fresh goods for every season and while their last collab with NBHD X adidas X Medicom Toys was hot, they’re dropping more heat with a new futuristic eyewear collection.
Stepping into the sunglasses game, BBC keeps their signature swag evident by being different from the rest. Of course, it’s not exactly an easy cop as the new collection is only available at the BBC EU Flagship store in London.
Don’t worry — a U.S. and Japan release is slated to drop soon after, so keep your eyes open!
The sunglasses themselves are manufactured by famed Italian eyewear brand, Italia Independent
The sport-inspired look is perfect for any outside condition with the rubber nose-pads and lightweight frame offering maximum comfort. If you’re wondering about color options:
Each style features orange, purple, blue or tan mirrored lens shields with the iconic Billionaire Boys Club logo. Frame colorways include: solid white, black star-field and clear star-field.
If you’re about the biking or skating life, these are the perfect shades for you as the angular lenses keep your vision stay crisp while looking fly.
Once again, if you’re not in London and can’t cop today, don’t worry. These are dropping worldwide soon. Who else do you know can combine swag with performance besides BBC?
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Introducing Eyewear by Billionaire Boys Club. We tapped the Italian eyewear brand @italiaindependentofficial to create futuristic sport-inspired sunglasses featuring uncaged mirrored shield lenses on lightweight frames, for ultimate comfort. Designed with precision and detail, the sunglasses will be made available at all BBC Flagships, with our @bbcicecream_eu team releasing first on Friday, October 26th. For U.S and JP release dates, check out @bbcicecream_us and @bbcicecream_jp #bbcicecream