cardi b by Chorouk Akik February 12, 2020
Creatives can be the saving grace for your brand or project, but if you treat them poorly you might miss out on some major success.
We asked our community of creatives what get’s them tight when they’re doing they’re doing their thing. So here are your top five things to avoid when dealing with a creative.
If you want something done well, do not push a creative to do it in half the time. It’s one thing to agree on a deadline it’s another to ignore the time needs of an artist.
This is their craft and they are sharing their talent and skills with you. Just because you need something sooner or have an idea of how much time you think it should take does not mean you get to go back on what was promised.
You can’t rush perfection. Which brings us to our next no-no…
Whether you have knowledge of the art or project you want the creative to complete or not, no one likes someone breathing down their neck.
It’s super insulting when you micro-manage someone, it shows you don’t have faith in their abilities to execute the work. You probably shouldn’t have chosen to work with them if you can’t trust them to get the job done.
The world is judgemental.
The creative community is no different. But not having worked at a certain level of prestige, or with a respected brand or team does not make a creative less deserving of respect.
Everyone starts somewhere, and even if they’ve been grinding for a while, they shouldn’t need a big fancy stamp of approval, their quality of work speaks for itself.
It happens sometimes. You plan to work with a creative or hire them for a job and things fall through. We get it, not everything is meant to be.
But no one likes to be led on. If you don’t have any intention to collab with a creative DON’T act like you are. Honesty is the best policy.
You can absolutely express that you’d love to work with us but be realistic and tell us what the chances are of getting this project in the works.
This also applies to not knowing what you want. Being vague might allow for the freedom to strick a genius idea, but don’t change your mind every time we come to you with a fleshed-out concept.
Being set up for rejection sucks.
It’s true, sometimes we can make dirt into gold.
But if we say it’s not possible to make your Spielberg film on a kindergarten zoo trip budget then believe us. Most creatives will tell you straight up how much a project will cost and they’re not trying to swindle you with that number.
A lot goes into planning, materials, locations and just time. You’re not the only one who’s got something to lose. No creative wants to make bad art.