bbc ice cream by Claude J. Easy July 25, 2018
In celebration of streetwear brand Billionaire Boys Club dropping their global 2018 Fall collection, we had a couple of creatives tell us what it felt like to wear the new trend-setting clothes.
For the young visionaries, seeing the BBC logo is an inspiration because behind the brand are the blood, sweat, and tears of two of the world’s most influential creatives — American musician Pharrell Williams and Japanese fashion icon Nigo.
Billionaire Boys Club is going beyond a fly fit.
Over the past decade, the brand has mastered an understanding of street culture and lifestyle. This time around it’s no different as they plan to take over the globe with their latest collection that is the perfect combination of sports and the arts.
This Fall, the Billionaire Boys Club’s design concepts drew inspiration from collegiate sportswear aesthetics, centering around the fictional varsity team ‘The Vikings’.
In this collection, you’ll find dope mascot graphics and creative spot imagery on t-shirts, jerseys, warm-up jackets, and track pants.
Billionaire Boys Club really dove deep into athletic apparel and meshed unique color blocks and stripe treatments for their polo knits and button-up shirts. The fashion stems from the sports polo, tennis, and golf.
Lest we mention the statement pieces that feature this fall’s leading graphic — an allover print in a custom Billionaire Boys Club paisley. In each custom design, if you look hard enough, you’ll find mainstay brand motifs of spaceships and astronauts.
For the die-hard Billionaire Boys Club fans, the brand had to keep it classic and threw in custom camouflage allover prints to update your fly fits.
You can peep the official lookbook photographed by Anton Gottlob featuring Allan Kingdom here.
For now, take some time to hear what some of our creatives had to say about rocking the culture shifting streetwear brand below. It’ll definitely inspire you to cop.
Henry’s life revolves around music. She’s currently enrolled at NYU Tisch pursuing a degree in recorded music.
Besides focusing on her music studies she grinds daily perfecting her craft and looks for new ways to improve. It’s the music that helps her get in touch with her creative self.
When Henry is creating it’s important that she’s wearing comfortable clothes “that have a comfortable approach.” In the booth know that her style influences her work and to Henry, it’s all about self-confidence.
She told us,
“If I’m wearing clothes that feel like they represent me and what I do, I’m going to feel more confident. When I have more confidence, I create higher quality content. It’s the feeling when you have your favorite outfit on. Nobody can tell you anything and you feel like you’re on top of the world.”
She first heard of Billionaire Boys Club in high school and since the day she discovered it she instantly associated people who wear the brand as independent creatives who have confidence and are self-starters.
Her favorite Billionaire Boys Club collection thus far, the Egyptian Lover series. Henry’s artist name is cairo so she truly resonated with that particular release.
As a sophomore attending Syracuse University Villegas had the idea to start recording the freestyles he and boys had spit for fun. Since then, he’s doubled down on his craft and uses music as an outlet for his emotions.
To Villegas, this “rap thing” is no game. He found himself only writing down fire bars as a way of dealing with his emotions and a fear of being misunderstood.
His craft soon became an extension of self and he soon found himself rapping about emotions he wanted to feel as well. He found a way to make himself feel mighty, all he needed was a tangible way to express it.
Influenced by artists like Dom Kennedy, Steve Lacy and Pharell Williams what Villegas wears inspires him too. His first Billionaire Boys Club piece was a navy blue sweater that had branding on the collar of it and the BBC logo on the back.
He told us what the clothing made him feel. Villegas said,
“I thought the clothing made me feel enriched in a lifted sense. The idea of rocking something that says billionaire boys club is cool as hell, everyone wants to be in that club. It made you feel like you was floating over people and I guess that ties in with the space theme because it feels like the illustrious club is so far out… like in another universe.”
Make sure to check out Billionaire Boys Club Global Fall 2018 Collection. The concepts are truly dope and will be hitting the US on July 27 and the EU on July 31.
Lowkey, Japan lives in the future and have already dropped the collection. If you’re a fashion desperado we suggest taking a trip over to Tokyo.
Otherwise, wait for the swag to come to you Kemosabe.