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A$AP Rocky signs new collab deal with Under Armour, but why my dude?

A$AP Mob is back it again. This time it’s A$AP Rocky showing out. It seems as if the Mob really can’t be stopped.

In June, A$AP Bari debuted his clothing line Vlone in Paris and now Rocky is signing a deal with sportswear brand Under Armour.

According to Susquehanna analyst Sam Poser, Rocky will take over as leader of the brand’s lifestyle category.

Why would you sign a rapper to a sportswear brand and not an athlete?

Under Armour’s stock isn’t doing too well as the company reported disappointing Q1 earnings. The company’s shares dropped 7 percent at Thursday’s close.

With Rocky’s new endorsement deal, along with partnerships with Famous Footwear and DSW, the sportswear brand could do better in Q2. According to Poser, Rocky would create “floor for the stock.” Hopefully Rocky can do more than just bring in the dough.

In a Forbes interview back in 2013 he called his aesthetic “ghetto hipster,”

“I think ghetto people don’t get the tastemaker side of me and I think hipsters don’t get the reckless side of me,  Rocky mused. And I’m both: I’m like a ghetto hipster.”

We’ll see if Pretty Flacko’s “ghetto hipster swag” can work with Under Armour as well as it has with brands he’s worked with in the past. Let’s peep a couple of these associations:

Rocky’s collab with J.W.Anderson

Pairing up with Dior Homme to create that high fashion gangsta aesthetic

Passing the Courvoisier

His Adidas Tubular Launch

His killer influence on Guess

Rocky’s work with Alexander Wang…

And working with Jeremy Scott for Adidas

I know we all can’t wait to see the outcome of the Under Armour and A$AP Rocky collaboration. I have a feeling it will be fly and Under Armour’s fortunes will turn.

Seems like whenever Rocky gets an endorsement we always get the most poppin’ result.

Salute to Lord Pretty Flacko and his Mob!