art by Sophie McNally April 26, 2022
Jacob & Co. are opening up their luxury line of watches and jewelry to the NFT and metaverse space. In March, we witnessed the launch of ‘Astronomia Metaverso,’ the company’s debut NFT collection in partnership with UNXD.
A team of Jacob & Co. scientists, were able to recover these precious pieces through the power of NFTs (non-fungible tokens), leaving them with special privileges within the evolving Jacob & Co. Astronomia Metaverso community.
The full story can be experienced here.
The crypto-inspired watches are slated for release in 2023, building on their existing ‘Astronomia’ line, as this project sees the jewelers put their original time-stamp on the NFT market.
Jacob & Co. has crafted the first luxury watch NFT metaverse project of its kind. Meshing the physical and the metaphysical as the brand successfully co-opts the two spaces.
The watches “are works of art in their own right,” according to Jacob & Co. As the company looks to reveal its works in an NYC flagship boutique.
Founder Jacob Arabov has exclusively designed eight watches that will never be made again in light of the company’s first dip into NFT waters.
With five physical watch designs and three digital-only designs, Astronomia Metaverso’ is breathing new life into the industry.
All eight limited edition designs are inspired by the earth’s solar system, as the gem-encrusted pieces prioritize sleekness to celebrate their entry into the galaxy of the metaverse.
Each of them has 4k animated and still renders in the NFT space, alongside either physical or digital wearables.
‘Earth,’ ‘Mercury,’ ‘Venus,’ ‘Mars,’ and ‘Jupiter’ are all available to purchase in their physical form. While ‘Neptune,’ ‘Uranus,’ and ‘Saturn’ are the first appearances of bespoke digital renders of Jacob & Co.’s wears.
With three different realms (digital, physical, and experiential), the company is searching to give consumers access to quality products in the real and virtual spheres.
Jacob & Co.’s physical and metaverse goods are joined by an opportunity for consumers to access exclusive company events and private tours of their Geneva production facility.
Each NFT is not only a beautiful work of art but also a membership pass to Jacob & Co. digital/physical activations.
Membership via the NFT includes access to an exclusive slate of events and activities. Each NFT includes high-resolution renders of the watch and a beautiful “digital timepiece” that functions as a clock.
Owners of NFTs from the five closest planets (Mercury, Venus, Earth, Mars, Jupiter) can claim the physical watch. But the company doesn’t want the ‘Astronomia Metaverso’ line’s exclusivity to signal this as a one-time thing.
Benjamin Arabov, CEO of Jacob & Co., said “This is a long-term commitment for us and the first in a series of launches…”
“As a company, we’ve always been on the bleeding edge of art and technology forging our own path instead of following the crowd. We’re putting all our creative energy into this and can’t wait to show the world what we’re making.”Benjamin Arabov, CEO of Jacob & Co.
The luxury jewelry line has also announced future forays into the NFT and metaverse space, boasting their intention for a 2023 release of crypto-inspired watches.
Possibly, giving buyers a chance to partake in the design process for this new project. The Jacob & Co. brand has harnessed the stars of the metaverse but won’t stop there.
Additional details about Astronomia Metaverso will be unveiled in the coming weeks, and the collection will be released exclusively on UNXD.
Shashi Menon, CEO of UNXD, said “Jacob & Co.’s immense cultural impact has been long documented. We’re thrilled to bring this iconic brand into the metaverse in partnership with UNXD. We think people will be blown away when we reveal what we’re creating and the roadmap ahead.”
The Astronomia Metaverso collection will be released exclusively on UNXD. Reserve your spot now. Click here.