50 Cent sells stake in Effen Vodka, set to make $60 million profit
50 Cent, who has been one of the most prominent rappers turned entrepreneurs in the game, has turned his stake in Effen Vodka into a massive profit.
The Queens native will sell his part of the company, which he once co-owned, into $60 million. For years 50 has marked most of his social media posts with the #EFFEN hashtag, but in recent weeks people have taken notice over the absence of the hashtag.
While most social media rumors don’t reveal much, it turns out those monitoring 50’s hashtags were right.
50 told People last year about his investment in the Dutch-made vodka brand,
“‘Effen’ means ‘smooth’ in Dutch. But I know my audience and I know what they’re gonna do. And they’re gonna have fun with that.”
He went on to say that when he’s out, he’s sipping Effen,
“When I’m out and there’s nightlife, it’s what I drink. And the way the mixologist creates different drinks with it, people are attracted to it.”
One has to wonder what he’ll be drinking now.
Regardless of the sale of his stake in Effen, you already know 50 is making other moves.
As his show Power enters its 5th season running, 50 sat down with Access Hollywood.
He revealed that he’s got some new music coming, but he said it isn’t the Ivy League sh*t Jay-Z put out,
“I have an album that I’ve been waiting to put out… I think we do have to kinda dumb down material to fit into where the culture’s producing. Because now it’s a little more melody driven; it’s not as sophisticated as it was when I first came in. I guess it’s a place for it… [My album] it won’t be as smart as the Jay-Z record. I want to make music that people have fun to, so you don’t have to stop. You can get it immediately without having to uh sit and analyze,”
50 has always been a thinking man. We look forward to any and all new music from the “Many Men” artist.
Also you can put down that bottle of Effen now that 50 is selling.