Skip to content Skip to footer

21 Savage is done with expensive jewelry, will put his money towards investments and the youth

21 Savage will no longer wear expensive jewelry, instead focusing on investing in businesses, real estate, and putting his money towards youth initiatives.

The East Atlanta rapper has made a name for himself with his lyrics depicting his violent and impoverished upbringing, but he’s now trying to bring a message of positivity and use his platform to make investing and helping your community “cool” for younger rappers.

21’s manager Meezy went on Twitter to announce the rapper’s decision a couple weeks ago.

“21 Savage no longer wears jewelry. Buying houses .. investing in businesses… crypto & youth start ups is what he wanna make cool for young rappers to do. Lead by example.”

This isn’t the first time 21 has shed his violent image to spread a more positive message. He attended girlfriend Amber Rose’s Slut Walk bearing a sign that read “I’m a hoe too” and his “Nothin New” video addressed racial relations and police brutality in America.

But not everyone is thrilled with 21 Savage’s decision to stop wearing jewelry. Internet rap troll and Tom from Tom and Jerry look alike DJ Akademiks claimed 21 should stick to violent lyrics and basically that no one wants to hear a positive message from 21 Savage.

L.A. rapper Nipsey Hussle took issue with Akademiks’ comments, telling Tariq Nasheed of the New Hip Hop News podcast that Akademiks basically deserves to get his ass beat:

“They said recently that 21 Savage said that he stopped buying jewelry and he gon’ spend his money on investing. You know, that’s a powerful message. Akademiks criticized him and said, ‘I don’t want to hear nothin’ but killin’ and I’m about to kill the opps.’ and he like ‘I don’t want to hear that from 21 Savage.’ That shit right there get you fucked up. And we supposed to fuck n*ggas up for that. Period. It ain’t supposed to be understanding. We supposed to catch you at ComplexCon or where ever you at and we supposed to spank you for that. And you supposed to learn ‘I was wrong.'”

A lot to get through here. Akademiks is known for these trolly-ass takes.

He’s made an entire career off of it, including mocking violence in inner-city Chicago. Nipsey’s comments have been repackaged into some sort of threat to Akademiks, which is a stretch. Nip merely pointed out how bizarre it is for a rap journalist (if we can call Ak that) to criticize a rapper for trying to be positive.

We should be encouraging artists when they make decisions like 21 Savage shedding jewelry to put money towards youth programs.

Akademiks is just such a little cornball, man.

Listen to 21 Savage’s hottest tracks on the Kulture Hub Spotify and follow us: